The Ourgh Aznag Cooperative was thrilled to participate once again in the International Agricultural Show in Morocco (SIAM) in Meknès, 2025. This year's edition marked a new milestone for us as we unveiled a brand-new product: saffron-infused argan oil. Presented for the first time to the public, the launch was a resounding success. Visitors were intrigued by the innovation and impressed by the product's quality and versatility, confirming its potential on both local and international markets.
Building on the experience we gained at Grüne Woche Berlin earlier this year, our stand at SIAM 2025 was bigger, better, and more refined. We applied all the lessons learned from past events to create a space that was inviting, informative, and immersive. The result was an engaging experience for attendees that highlighted both our traditional saffron offering and our exciting new product.
One of the most memorable moments of the event was the attendance of His Royal Highness the Crown Prince of Morocco. Seeing him at the show was a true honor and a testament to the significance of SIAM for Moroccan agriculture and innovation.
SIAM 2025 also brought with it the joy of reuniting with fellow exhibitors and partners we had met during our journey to Berlin. These connections, built across borders, were strengthened through shared experiences and mutual support. Together, we exchanged ideas, celebrated our progress, and envisioned new paths forward.
The week was filled with opportunities, laughter, and unforgettable memories. From meaningful conversations with potential clients to heartfelt reunions and fruitful networking, SIAM 2025 reaffirmed our mission and vision. We left inspired and energized, more confident than ever in our role as ambassadors of Moroccan saffron and natural wellness.
As we continue to grow and evolve, we remain grateful for platforms like SIAM that allow small cooperatives like ours to shine, innovate, and connect with the world.
On March 17, 2025, the Ourgh Aznag Cooperative proudly took part in the Women’s Day Exhibition organized by the OCP Group in Casablanca. This one-day event, held in honor of International Women’s Day, brought together inspiring women-led initiatives, innovative businesses, and passionate entrepreneurs from across the country.
Our participation was an incredible opportunity to connect with like-minded individuals, share our story, and showcase our premium saffron and saffron-infused argan oil. The energy throughout the day was vibrant and empowering. We met a wide range of visitors, from curious first-time customers to seasoned professionals, all eager to learn about our products and the women behind Ourgh Aznag.
Sales exceeded our expectations, and we were heartened by the enthusiasm people showed for our work and mission. The event also provided a valuable space for networking, as we built new relationships with other cooperatives, businesses, and potential collaborators.
The OCP Group created a wonderful atmosphere that celebrated the achievements of women while fostering community and opportunity. We’re grateful for the invitation and proud to have stood alongside so many inspiring women entrepreneurs. It was a day filled with connection, joy, and good vibes—a powerful reminder of the strength and potential of women-led cooperatives in Morocco.
The Ourgh Aznag Cooperative proudly participated in the prestigious Grüne Woche Berlin 2025, one of the world's largest international exhibitions for food, agriculture, and horticulture. This event was a remarkable opportunity for us to showcase our premium saffron, a product deeply rooted in Moroccan tradition and renowned for its exceptional quality.
At our stand, we captivated visitors with an immersive display of our saffron, offering insights into its cultivation, harvesting, and unique characteristics. Attendees had the chance to experience its rich aroma, vibrant color, and unmatched flavor, while we explained the traditional and sustainable methods we use to produce this prized spice. Our interaction with visitors from various cultural backgrounds allowed us to introduce them to the heritage and excellence of Moroccan saffron.
Morocco's presence at Grüne Woche was nothing short of spectacular, with elaborately designed stands that beautifully represented the country's rich agricultural and culinary heritage. The intricate decor, warm hospitality, and diverse range of products showcased by Moroccan exhibitors made a lasting impression on all who visited.
This event served as a gateway to international recognition, allowing us to introduce our saffron to a global audience. We engaged in meaningful discussions with potential buyers, industry professionals, and food enthusiasts, expanding our network and exploring new business opportunities. The experience was both educational and inspiring, reinforcing our commitment to sharing the finest Moroccan saffron with the world.
A highlight of our participation was meeting with both the Moroccan and German Ministers of Agriculture, a moment that underscored the significance of our work and the impact of small cooperatives in international markets. Additionally, we were honored to be interviewed and featured on national and international television, further amplifying our reach and sharing the story of Ourgh Aznag Cooperative with a wider audience.
Grüne Woche Berlin 2025 was an unforgettable experience filled with learning, growth, and invaluable connections. We are grateful for the opportunity to have represented Moroccan saffron on such a prestigious platform and look forward to continuing our journey of bringing our exceptional product to the world.
The 16th edition of the International Agricultural Exhibition of Morocco (SIAM 2024) was held in the city of Meknes from April 22 to 28, 2024. The event witnessed significant participation from stakeholders in the agricultural sector, including cooperatives specializing in local products. The exhibition particularly highlighted products such as saffron, one of the most valuable spices globally, cultivated mainly in key regions like Taliouine and Taznakht.
The event featured notable participation from saffron-producing cooperatives, including the “Ourgh Aznag Cooperative”, which showcased its high-quality Saffron product that garnered admiration from visitors. The strong demand for saffron during the exhibition underscores its exceptional value and unique nutritional and commercial significance.
Saffron serves as a vital economic driver in mountainous regions, contributing to local development and creating job opportunities for residents. Cooperatives in this sector strive to overcome challenges such as drought and climate change by enhancing investments and adopting advanced techniques in cultivation and marketing. Their efforts aim to improve product quality and expand saffron's presence in both national and international markets.
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